The PIQA® Red Opportunity
Welcome to the
Future of Pears
A Message from
Prevar’s CEO
It is with great pleasure that we invite you to consider an investment in growing PIQA®.
We believe in the global opportunity of PIQA® — a premium pear brand built to lead the category. Backed by over two decades of innovation, the success of PIQA® Red signals the beginning of a new era for pears.
At Prevar™, our focus is on building the first truly global pear brand, starting right here in New Zealand. With Plant Variety Rights secured through to 2043, global trademarks in 30+ territories, and a proven track record of success, PIQA® is primed for scale.
We’re inviting growers, partners, and investors to join us in shaping the future of fruit. Because there’s no pear like a PIQA® pear — and no better time to grow with us.
— Tony Martin, CEO, Prevar™
6 Reasons to
Grow PIQA® Red
US$30B
Estimated value of the global pear market
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The global pear industry lacks innovation, yet consumer demand for premium, healthy, ready-to-eat fruit is growing. With NZ pear exports at just 141,000 TCEs, there’s room to grow — and PIQA® is leading the way.
$100 – $149K/ha
Orchard gate returns from top-performing PIQA® Red growers
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Backed by strong packout, premium pricing, and consumer demand, PIQA® offers some of the highest returns in the category — with faster payback and long-term value.
2043
Plant Variety Right protection secured through 2043
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PIQA® Red is protected by global PVR and trademarked in 30+ territories, offering growers exclusive access to a proven, IP-secured variety with global branding power.
20+ years
Of breeding innovation and commercial success
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Developed by Prevar™ in partnership with Plant & Food Research, PIQA® follows the same proven path as Rockit™ and Dazzle™ — and the innovation pipeline is already underway.
3x Better
Solves three key pear problems
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PIQA® pears are always ripe, never bruised, and consistently delicious. They’ve already earned premium pricing in local and export markets — and consumers love them.
1 of a Kind
The only global, brand-led pear portfolio
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PIQA® is the first of its kind: a multi-variety, three-colour brand with global ambition. Early adopters will shape the future of the pear category — and lead it.
“The attraction is the returns. It’s done very well in the Asian market.”
– Murray Shearer
From the Mouths
of Our Growers
“We have put significant work into tree health and pruning in order to increase production and on our biggest orchard we expect to harvest over 55 tons per hectare.”
– Nigel Hope, Kiwi Crunch Operations Manager
PIQA® Red Grower Handbook
To download the Grower Handbook (PDF), please complete the following:
PIQA® in the News
“PIQA Red returns are well ahead of anything else we can grow here.”
– Tim Logan
We’re ready to grow. Are you in?
