1/6

The global pear market is worth an estimated $35 billion (USD), yet lacks innovation and a clear category leader. PIQA® is set to change that. With demand growing for premium, healthy, ready-to-eat fruit, and NZ pear exports sitting at just 141,000 TCEs (2025), there is significant room for expansion — and PIQA® is poised to lead it.

2/6

Upper-quartile PIQA® Red growers are achieving $100,000–$149,000 per hectare OGR, among the strongest returns in the category. Its premium pricing, strong packout, and market-ready brand all contribute to consistent profitability and faster return on investment.

3/6

PIQA® is protected by Plant Variety Rights (PremP009) through 2043, and the brand is trademarked in 30+ territories worldwide. That means global exclusivity, quality control, and long-term value creation. No other pear brand has this level of protection and pipeline.

4/6

Prevar™ has successfully commercialised world-leading apple varieties including PremA096 (marketed as Rockit™) and PremA129 (marketed as Dazzle™). With decades of breeding partnerships with Plant & Food Research, PIQA® is built on a proven model — with 20+ years of innovation and a pipeline of new varieties ready to follow.

5/6

PIQA® solves the consumer pain points that have held pears back: bruising, unripe fruit, and lack of flavour. It’s always crisp, sweet, juicy and ready to eat — and it’s already achieving premium pricing in both domestic and export markets, backed by strong consumer preference.

6/6

Pears currently make up a small share of the global fruit bowl — and have been left behind in brand development. PIQA® is the first brand-led, multi-variety, premium pear offering. With three colours in the portfolio, a global trademark, and growing consumer recognition, early growers and licensees are securing their place in the future of fruit.